Under the patronage of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, Chairperson of the Supreme Council for Family Affairs and Chairperson of the Board of Directors at BEEAH, the region’s pioneer in sustainability and innovation inaugurated its humanitarian art exhibition, Naseej: Threads of Hope, on May 14 at BEEAH Headquarters in Sharjah. The exhibition ran until June 3 and brought together voices, visions, and stories of resilience.
To make the exhibition’s message resonate beyond its walls, BEEAH partnered with YAZ Media to craft a digital and creative strategy that turned Naseej: Threads of Hope into a movement, not just an event. The collaboration aimed to reframe the conversation around sustainability and social good, highlighting not only BEEAH’s environmental leadership but also its commitment to human narratives.
YAZ Media developed a full social media strategy to tease and launch the exhibition, creating anticipation while honoring the deeply emotional stories woven into each artwork. From content planning to storytelling, teaser visuals, and in-event content rollout, YAZ Media ensured that every touchpoint of the campaign reflected the heart of the exhibition.
Beyond strategy, YAZ brought the exhibition to life online, capturing its most powerful moments, the stories behind each artwork, and the visitors’ emotional reactions through photography, video, and live social updates. Coverage spanned photography, video production, and live social media support, ensuring engagement across platforms in real time.
The campaign garnered wide media attention, with notable coverage in outlets such as Gulf Today, positioning Naseej: Threads of Hope not just as an art exhibition but as a regionally significant cultural moment.
This collaboration marks a step forward in how humanitarian initiatives can be told with impact, precision, and a strong sense of purpose, aligned with BEEAH’s vision for building a smarter, more sustainable future.
________________________________________
About YAZ Media: Founded in 2016, YAZ Media is a UAE-based full-service creative and marketing agency. Known for its strong digital strategies, branding expertise, and content production, YAZ partners with government entities, regional brands, and Fortune 500 companies to drive business growth and lasting audience engagement.
About BEEAH: BEEAH is the region’s leading sustainability and digital solutions provider, headquartered in Sharjah, UAE. As a holding company with a diversified portfolio, BEEAH operates across industries including waste management, renewable energy,