YAZ Media and Etihad Credit Insurance (ECI), UAE’s Federal Export Credit Company, have successfully completed one year of their strategic partnership, which has amplified ECI’s communication across social media platforms. This landmark collaboration focuses on achieving strategic clarity, creative execution, and measurable results within the branding, content, and communications domains.
ECI operates in a highly specialized sector where accuracy matters, but clarity is often overlooked. YAZ Media stepped in to close that gap. Over the past year, the agency took full ownership of ECI’s digital presence, handling strategy, messaging, visual identity, and performance. The result was a transformation from standard corporate messaging into a streamlined content system that is both digestible and visually appealing, enabling followers to stay informed and build a genuine connection with the brand.
YAZ Media also supported multiple offline brand initiatives, which ranged from developing full-scale event branding systems to generating detailed annual report designs and providing 360° event coverage. Each of these ventures was handled with consistency and intent and executed with a focus on quality and attention to detail, ensuring satisfaction across the board.
One of the key milestones of this partnership was the branding and campaign development for the ‘Xport Xponential Program’, ECI’s innovative venture initiative dedicated to supporting UAE-based exporters to grow and expand globally. The campaign received over 42 applications across multiple sectors, leading up to a high-level workshop held at the Museum of the Future. YAZ Media played a critical role in shaping the program campaign’s visual identity, messaging, and outreach, ensuring every aspect spoke directly to the needs of ambitious exporters.
Central to this collaboration is Omar Al Samsam, Key Account Director at YAZ Media, who has steered the ECI relationship with strategic foresight and dedication from the very beginning. "Proud to have been part of this journey. We moved from simply managing content to reshaping how a federal entity presents itself. This became more than communication, it became a new standard for how government entities can engage audiences in a clear and meaningful way.." says Omar.
From ECI’s side, Ruba Al Ayed, Head of MarCom & Sales, shared “Over the past year, our collaboration with YAZ Media has been highly successful, significantly strengthening our digital presence and enhancing our brand visibility. This partnership exemplifies the power of public-private collaborations in advancing national development goals. Additionally, it highlights the creative ingenuity of a brand communicated straightforwardly and engagingly, tailored to our target audience. At ECI, we remain committed to supporting the nation’s exporters through a variety of initiatives and strategic partnerships, consistently delivering our message clearly and ensuring it stays at the forefront of our stakeholders’ minds. We align our efforts with the ‘We the UAE 2031’ vision, reinforcing our role in building a resilient, diversified, and globally competitive economy.”
Together, ECI and YAZ Media proved that simplicity is powerful. With the right strategy and creative direction, even the most technical topics can become accessible, engaging, and impactful. Moreover, the partnership continues to grow, led by a shared focus on innovation, clarity, and elevating national progress through strategic marketing
________________________________________
About YAZ Media: Founded in 2016, YAZ Media is a UAE-based full-service creative and marketing agency. Known for its strong digital strategies, branding expertise, and content production, YAZ partners with government entities, regional brands, and Fortune 500 companies to drive business growth and lasting audience engagement.
About Etihad Credit Insurance (ECI): Etihad Credit Insurance, the UAE’s federal export credit company, offers businesses, financial institutions and investors innovative solutions that catalyse and consolidate international trade. The company provides a wide range of solutions and products such as export credit insurance, risk mitigation insurance, comprehensive market intelligence, export strategy and access to finance.