YAZ Media is proud to announce its latest collaboration with 6thStreet, one of the region’s leading fashion and lifestyle platforms, to roll out their fastest-ever fashion delivery service across the GCC.
Under the creative concept “Faster For You,” YAZ Media led the campaign with a comprehensive 360° strategy that spanned cinematic storytelling, AI-powered visuals, CGI assets, creator collaborations, and social-first content. The goal was to introduce and amplify 6thStreet’s delivery promise: 60-minute fulfillment in Dubai and Abu Dhabi, and 90-minute service in Riyadh, Doha, and Kuwait.
The campaign launched across the region’s fastest-moving cities, tailored to the behavior and expectations of modern shoppers. We developed the creative direction and executed the rollout across every channel, including a multilingual hero film that dramatized the speed of delivery through cinematic scenes, AI integrations, and interactive countdown visuals.
Beyond digital, the campaign extended into physical spaces with mall activations and billboard placements. It was supported by an influencer strategy, localized Reels, lifestyle photography, UGC rollout, and a strong visual identity that spanned both static and animated assets. Branded PR boxes were also distributed to select creators, driving organic traction across social media platforms.
“From the start, this wasn’t just marketing, it was a market takeover,” said Ayah Dwier, Key Account Director at YAZ Media. “We knew speed wasn’t just a feature, it was a behavior. So we built a campaign that matched the region’s energy.. fast, witty, and everywhere the customer looked.”
This collaboration marks a milestone in the regional e-commerce landscape, positioning 6thStreet not just as a fast-fashion brand, but as the fastest in fashion delivery.
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About YAZ Media: Founded in 2016, YAZ Media is a UAE-based full-service creative and marketing agency. Known for its strong digital strategies, branding expertise, and content production, YAZ partners with government entities, regional brands, and Fortune 500 companies to drive business growth and lasting audience engagement.
About 6thStreet: 6thStreet is a one-stop fashion destination that offers thousands of brands in footwear, apparel, accessories, and more, available online and through their mobile app. With a presence across the GCC, they continue to raise the bar on customer experience and delivery innovation.