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Arab Strategy Forum
THE ASK
The Executive Office of H.H. Sheikh Mohammed Bin Rashid Al Maktoum, sought to establish ASF's presence on social media as the go-to page for topics related to geopolitics & economics. They wanted to engage a diverse audience, including entrepreneurs, professors, decision-makers, politicians, and economists, with a professional yet casual tone that could resonate with a wide range of viewers.
THE OBJECTIVE
Elevate the brand's perception and awareness. Create engaging content that sparks discussion and increase ASF's followers, reach and engagement on social media platforms.
THE STRATEGY
We diversified content formats, fostered engagement with thought-provoking ideas, and struck a professional yet relatable tone.
THE RESULTS
Our content strategy increased engagement by 190% across social media pages. We raised the followers count by 30% and expanded reach and influence over 64% across all platforms.
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