Bulgari

Tokyo Dubai Milan Korea

THE ASK

Bulgari approached us with a unique request: Mark the 75 years of Serpenti with a worldwide spontaneous celebration, focusing on 4 major locations: Tokyo, Dubai, Korea and the birthplace of Bulgari, Milan.

THE OBJECTIVE

Craft a unique way to bring out the Serpenti motif as more than a piece of jewellery while emphasizing its status as an enduring symbol of artistic transformation. Enhance the brand's perception and awareness with an exclusive, artistic experience that solidifies Bulgari's position as the ultimate expression of timeless elegance. Generate engagement and attendance at their diverse exhibitions across the four locations.

THE STRATEGY

We formulated a strategy focusing on leveraging the Serpenti as the focal point of the campaign. We crafted a sequence of video content to broaden our outreach to a wider audience. By highlighting the timeless allure of the Serpenti motif, we intended to captivate the audience and elevate the brand's image.

THE EXECUTION

Using innovative CGI techniques, we designed an immersive experience by animating the serpenti jewellery necklace interacting with a number of the major landmarks in each location. We did this to highlight the irresistible charm of the Serpenti design.

THE RESULTS

The videos proved effective as they received broad acclaim and achieved a notable amount of views. They played a significant role in driving up footfalls at the various exhibitions, indicating a positive response from the audience.

AWARDS AND RECOGNITION

These videos received extensive recognition, on both a local and an international scale. They were prominently featured on social media, including Visit Dubai's Instagram page, resulting in global exposure and fostering excitement for Bulgari's 75th-anniversary exhibition.

MEDIA COVERAGE

The success of our all-encompassing experience garnered extensive media coverage, with features in Time Out Dubai, Grazia Magazine, What's On Dubai, and Top Spot Dubai. These reputable publications highlighted the unique and artistic celebration, further amplifying Bulgari's presence and reinforcing its association with luxury and elegance.