Influencer Marketing Manager

YAZ Media brings five specialist agencies together around the work: YAZ Creative, YAZ Social, YAZ Communications, YAZ Production and YAZ Technology. Each has the focus to lead its own discipline. Together, they can take an idea from strategy and creative direction into social, communications, production and technology experiences.

We are seeking a dynamic Influencer Marketing Manager to lead influencer strategy, partnerships, and campaigns across our clients and in-house projects. The ideal candidate is a storyteller, relationship-builder, and strategist who understands how to connect brands with the right voices to drive awareness, engagement, and measurable impact.

You’ll manage end-to-end influencer collaborations from scouting and negotiation to campaign execution, reporting, and trend analysis ensuring all partnerships align with the agency’s creative direction and client goals.

Key Responsibilities:

• Develop and execute influencer marketing strategies that align with brand objectives, campaign goals, and target audiences.
• Identify opportunities to integrate influencer marketing into broader content, social, and media plans.
• Research and stay ahead of platform trends, creator behavior, and emerging influencer categories (micro, macro, celebrity, and UGC creators).
• Scout and onboard influencers relevant to client industries and campaign needs.
• Build and maintain long-term relationships with creators, talent managers, and agencies.
• Negotiate contracts, deliverables, and rates in alignment with client budgets and campaign goals.
• Maintain a structured database of influencers segmented by niche, performance metrics, and engagement rates.
• Manage the full lifecycle of influencer campaigns briefing, coordination, approvals, deadlines, and posting schedules.
• Collaborate closely with the creative and production teams to ensure seamless integration of influencer content.
• Review and approve influencer content for brand alignment, tone of voice, and compliance with brand and legal guidelines.
• Ensure campaign KPIs are met, including engagement, reach, conversions, and ROI.
• Track campaign performance using analytics tools and prepare detailed reports with insights and learnings.
• Optimize future campaigns based on data-driven insights and influencer performance.
• Develop influencer benchmarks, cost-per-engagement standards, and category best practices.
• Work closely with the Social Media, Strategy, and Production teams to ensure influencer initiatives are aligned with creative storytelling and brand goals.
• Support business development with influencer ideas, proposals, and pitch materials.
• Manage influencer involvement in shoots, events, and brand activations.
• Develop and execute influencer marketing strategies that align with brand objectives, campaign goals, and target audiences.

Qualifications:

• Bachelor’s degree in Marketing, Communications, PR, or a related field.

• 3–5 years of experience in influencer marketing, preferably within an agency or brand environment.

• Strong understanding of social media platforms (Instagram, TikTok, YouTube, X, LinkedIn).

• Proven track record of successful influencer campaigns across industries.

• Excellent communication, negotiation, and presentation skills.

• Data-driven mindset with experience using analytics and influencer tracking tools.

• Passion for trends, culture, and storytelling. Preferred Qualifications:

• Experience in paid media amplification of influencer content.

• Familiarity with regional influencer regulations and GCC influencer markets.

• Creative mindset with a keen eye for visual storytelling and brand tone.