Influencer Marketing Manager

YAZ Media is a strategic digital media agency trusted by some of the world’s biggest brands and leading government entities. We operate through four powerhouse departments—Marketing, Production, Technology, and PR delivering end-to-end digital capabilities at global standards.

We craft corporate communications, social-first content, commercial production, and digital experiences that people actually engage with, creating meaningful connections between brands and audiences. With over 10 years of experience, we have partnered with 200+ businesses, including SMEs, Fortune 500 companies, and high-level government entities across the Middle East and beyond. Our aim is simple: to be the region’s most reliable digital and social agency, known for innovative, strategic, and truly impactful work.

We are seeking a dynamic Influencer Marketing Manager to lead influencer strategy, partnerships, and campaigns across our clients and in-house projects. The ideal candidate is a storyteller, relationship-builder, and strategist who understands how to connect brands with the right voices to drive awareness, engagement, and measurable impact.

You’ll manage end-to-end influencer collaborations from scouting and negotiation to campaign execution, reporting, and trend analysis ensuring all partnerships align with the agency’s creative direction and client goals.

Key Responsibilities:

• Develop and execute influencer marketing strategies that align with brand objectives, campaign goals, and target audiences.
• Identify opportunities to integrate influencer marketing into broader content, social, and media plans.
• Research and stay ahead of platform trends, creator behavior, and emerging influencer categories (micro, macro, celebrity, and UGC creators).
• Scout and onboard influencers relevant to client industries and campaign needs.
• Build and maintain long-term relationships with creators, talent managers, and agencies.
• Negotiate contracts, deliverables, and rates in alignment with client budgets and campaign goals.
• Maintain a structured database of influencers segmented by niche, performance metrics, and engagement rates.
• Manage the full lifecycle of influencer campaigns briefing, coordination, approvals, deadlines, and posting schedules.
• Collaborate closely with the creative and production teams to ensure seamless integration of influencer content.
• Review and approve influencer content for brand alignment, tone of voice, and compliance with brand and legal guidelines.
• Ensure campaign KPIs are met, including engagement, reach, conversions, and ROI.
• Track campaign performance using analytics tools and prepare detailed reports with insights and learnings.
• Optimize future campaigns based on data-driven insights and influencer performance.
• Develop influencer benchmarks, cost-per-engagement standards, and category best practices.
• Work closely with the Social Media, Strategy, and Production teams to ensure influencer initiatives are aligned with creative storytelling and brand goals.
• Support business development with influencer ideas, proposals, and pitch materials.
• Manage influencer involvement in shoots, events, and brand activations.
• Develop and execute influencer marketing strategies that align with brand objectives, campaign goals, and target audiences.

Qualifications:

• Bachelor’s degree in Marketing, Communications, PR, or a related field.

• 3–5 years of experience in influencer marketing, preferably within an agency or brand environment.

• Strong understanding of social media platforms (Instagram, TikTok, YouTube, X, LinkedIn).

• Proven track record of successful influencer campaigns across industries.

• Excellent communication, negotiation, and presentation skills.

• Data-driven mindset with experience using analytics and influencer tracking tools.

• Passion for trends, culture, and storytelling. Preferred Qualifications:

• Experience in paid media amplification of influencer content.

• Familiarity with regional influencer regulations and GCC influencer markets.

• Creative mindset with a keen eye for visual storytelling and brand tone.