Improving People's Lives Since 1911
    Improving People's Lives Since 1911
    40 years of sweet memories
    40 years of sweet memories
    A Taste of Tradition
    A Taste of Tradition
    Abayas in Vogue
    Abayas in Vogue
    Air Arabia
    Air Arabia
    All Under One Woof
    All Under One Woof
    Arab Strategy Forum
    Arab Strategy Forum
    Becky Becky
    Becky Becky
    Better, Faster, Stronger in 30 minutes
    Better, Faster, Stronger in 30 minutes
    CAIA Oriental
    CAIA Oriental
    Coursinity Campaign
    Coursinity Campaign
    EXPO 2020
    EXPO 2020
    FIJI Water & Taghreed
    FIJI Water & Taghreed
    Food & Fashion
    Food & Fashion
    Food on the Go
    Food on the Go
    For a Beter Tomorrow
    For a Beter Tomorrow
    Hella Thicc By Rihanna
    Hella Thicc By Rihanna
    It Starts With You
    It Starts With You
    Leading Art Fair in Middle East
    Leading Art Fair in Middle East
    Love in the Air
    Love in the Air
    Make an Impact get Rewarded
    Make an Impact get Rewarded
    Missed the Taste
    Missed the Taste
    Mushroom City
    Mushroom City
    OSN+
    OSN+
    Redbull
    Redbull
    Sama Shofani
    Sama Shofani
    Sanad Asiri - Jen El Layleh
    Sanad Asiri - Jen El Layleh
    Serpenti 75th Anniversary
    Serpenti 75th Anniversary
    Shaping Tomorrow's Education Today
    Shaping Tomorrow's Education Today
    Skin Protection in a changing climate
    Skin Protection in a changing climate
    Spa Your Watch by Farhana Bodi
    Spa Your Watch by Farhana Bodi
    The First Hotel Lounge
    The First Hotel Lounge
    The Green Hotel
    The Green Hotel
    The Leading Fair for Contemporary Quality Design
    The Leading Fair for Contemporary Quality Design
    The Process is the Product
    The Process is the Product
    The State of Arab World
    The State of Arab World
    World's Largest Consumer Electronics Trade Show
    World's Largest Consumer Electronics Trade Show
    You Network
    You Network
    Your Next Property in the Blockchain
    Your Next Property in the Blockchain
    Secret Bamboo garden
    Secret Bamboo garden
    Improving People's Lives Since 1911
    Improving People's Lives Since 1911
    40 years of sweet memories
    40 years of sweet memories
    A Taste of Tradition
    A Taste of Tradition
    Abayas in Vogue
    Abayas in Vogue
    Air Arabia
    Air Arabia
    All Under One Woof
    All Under One Woof
    Arab Strategy Forum
    Arab Strategy Forum
    Becky Becky
    Becky Becky
    Better, Faster, Stronger in 30 minutes
    Better, Faster, Stronger in 30 minutes
    CAIA Oriental
    CAIA Oriental
    Coursinity Campaign
    Coursinity Campaign
    EXPO 2020
    EXPO 2020
    FIJI Water & Taghreed
    FIJI Water & Taghreed
    Food & Fashion
    Food & Fashion
    Food on the Go
    Food on the Go
    For a Beter Tomorrow
    For a Beter Tomorrow
    Hella Thicc By Rihanna
    Hella Thicc By Rihanna
    It Starts With You
    It Starts With You
    Leading Art Fair in Middle East
    Leading Art Fair in Middle East
    Love in the Air
    Love in the Air
    Make an Impact get Rewarded
    Make an Impact get Rewarded
    Missed the Taste
    Missed the Taste
    Mushroom City
    Mushroom City
    OSN+
    OSN+
    Redbull
    Redbull
    Sama Shofani
    Sama Shofani
    Sanad Asiri - Jen El Layleh
    Sanad Asiri - Jen El Layleh
    Serpenti 75th Anniversary
    Serpenti 75th Anniversary
    Shaping Tomorrow's Education Today
    Shaping Tomorrow's Education Today
    Skin Protection in a changing climate
    Skin Protection in a changing climate
    Spa Your Watch by Farhana Bodi
    Spa Your Watch by Farhana Bodi
    The First Hotel Lounge
    The First Hotel Lounge
    The Green Hotel
    The Green Hotel
    The Leading Fair for Contemporary Quality Design
    The Leading Fair for Contemporary Quality Design
    The Process is the Product
    The Process is the Product
    The State of Arab World
    The State of Arab World
    World's Largest Consumer Electronics Trade Show
    World's Largest Consumer Electronics Trade Show
    You Network
    You Network
    Your Next Property in the Blockchain
    Your Next Property in the Blockchain
    Secret Bamboo garden
    Secret Bamboo garden

    Selected work

    Proof is in the work

    ScrollCase studies below
    Case studies

    The thinking
    behind the work.

    Each case shows the challenge, the choice we made, the idea and which agency led. Filter by agency or sector to see where each one leads and where it joins.

    • BulgariLuxury & beauty

      01

      Serpenti at 75, across four cities

      The challenge

      Mark 75 years of Serpenti with one celebration across Tokyo, Dubai, Korea and Milan, and bring people to the exhibitions in each city.

      The idea

      The Serpenti necklace, brought to life in CGI, wrapping itself around the landmarks of each city.

      1. 01 The challenge

        Mark 75 years of Serpenti with one celebration across Tokyo, Dubai, Korea and Milan, and bring people to the exhibitions in each city.

      2. 02 The insight

        Serpenti is more than a piece of jewellery. It is a symbol of transformation, and it could live in each city, not just in a showcase.

      3. 03 The idea

        The Serpenti necklace, brought to life in CGI, wrapping itself around the landmarks of each city.

      4. 04 The work

        YAZ Production led the CGI films, one sequence for each city. YAZ Social shaped the content series and how it rolled out.

      5. 05 The outcome

        The films were featured on Visit Dubai's Instagram, gained recognition locally and internationally, and helped drive footfall to the exhibitions.

      • Serpenti at 75, across four cities
      • Serpenti at 75, across four cities
      • Serpenti at 75, across four cities
    • Arab Strategy ForumGovernment

      02

      The go-to page for geopolitics and economics

      The challenge

      The Executive Office of H.H. Sheikh Mohammed bin Rashid Al Maktoum wanted the Arab Strategy Forum to become the go-to social page for geopolitics and economics.

      The idea

      Content that starts discussion, not just reports it.

      1. 01 The challenge

        The Executive Office of H.H. Sheikh Mohammed bin Rashid Al Maktoum wanted the Arab Strategy Forum to become the go-to social page for geopolitics and economics.

      2. 02 The insight

        The audience ranged from entrepreneurs to economists and decision-makers. It needed a tone that was professional but easy to join.

      3. 03 The idea

        Content that starts discussion, not just reports it.

      4. 04 The work

        YAZ Social led the content strategy and ran the pages across platforms.

      5. 05 The outcome

        Engagement up 190%, followers up 30% and reach up 64% across all platforms.

      • The go-to page for geopolitics and economics
      • The go-to page for geopolitics and economics
      • The go-to page for geopolitics and economics
    • Art DubaiCulture & events2022

      03

      Filling the fair, before, during and after

      The challenge

      Drive app downloads, ticket sales and website traffic for the region's leading art fair, in a very tight timeframe.

      The idea

      One campaign running across all three phases, on social and search at the same time.

      1. 01 The challenge

        Drive app downloads, ticket sales and website traffic for the region's leading art fair, in a very tight timeframe.

      2. 02 The insight

        A fair has three moments: before, during and after. Each needs its own reason to act.

      3. 03 The idea

        One campaign running across all three phases, on social and search at the same time.

      4. 04 The work

        YAZ Social led the social campaigns. YAZ Technology optimised Google presence and keyword rankings and set up website partnerships.

      5. 05 The outcome

        48M+ impressions, 12x website traffic and 22,000 app downloads.

      • Filling the fair, before, during and after
      • Filling the fair, before, during and after
    • Majra, National CSR FundGovernment2025

      04

      Impact Summit 2025, heard beyond the room

      The challenge

      Impact Summit 2025 brought together voices on CSR, social impact and economic impact in the UAE. It had to be visible beyond the room.

      The idea

      Position the summit as the UAE's leading platform for impact dialogue.

      1. 01 The challenge

        Impact Summit 2025 brought together voices on CSR, social impact and economic impact in the UAE. It had to be visible beyond the room.

      2. 02 The insight

        A summit is judged by the conversation it starts after it ends.

      3. 03 The idea

        Position the summit as the UAE's leading platform for impact dialogue.

      4. 04 The work

        YAZ Communications led the press releases, speechwriting, press coordination and reporting. YAZ Production covered the summit on video and podcast; YAZ Social covered it live.

      5. 05 The outcome

        71 media placements across 21 outlets, including TV and two international platforms, from 3 press releases. AED 430,000 in earned media value.

      • Impact Summit 2025, heard beyond the room
      • Impact Summit 2025, heard beyond the room
      • Impact Summit 2025, heard beyond the room
    • Fenty BeautyLuxury & beauty

      05

      #HELLATHICC, made local on a tight deadline

      The challenge

      Create social videos for the Middle East launch of the HELLA THICC mascara, tied to in-store activations across 12 Sephora locations and a PR event.

      The idea

      A teaser that holds back, then a reveal that sends people to the stores.

      1. 01 The challenge

        Create social videos for the Middle East launch of the HELLA THICC mascara, tied to in-store activations across 12 Sephora locations and a PR event.

      2. 02 The insight

        The launch had to feel made for this market, not adapted for it. The original plan to film in Saudi Arabia had to change, fast.

      3. 03 The idea

        A teaser that holds back, then a reveal that sends people to the stores.

      4. 04 The work

        YAZ Production led the local plan, the shoot and the teaser and launch videos. YAZ Social adapted them for the channels.

      5. 05 The outcome

        The launch built buzz and brand awareness, and the local approach drove stronger engagement in the region.

      • #HELLATHICC, made local on a tight deadline
    • IFA BerlinCulture & events2023

      06

      A glimpse of the future, in CGI

      The challenge

      Build excitement among attendees, exhibitors and sponsors for the world's largest consumer electronics show, and stand out in a crowded field.

      The idea

      A non-traditional campaign of CGI animations, launched on IFA's own social pages.

      1. 01 The challenge

        Build excitement among attendees, exhibitors and sponsors for the world's largest consumer electronics show, and stand out in a crowded field.

      2. 02 The insight

        A technology show should look like the future it is selling.

      3. 03 The idea

        A non-traditional campaign of CGI animations, launched on IFA's own social pages.

      4. 04 The work

        YAZ Production led the CGI animation. YAZ Social planned the launch on IFA's channels for organic reach.

      5. 05 The outcome

        Over 200,000 organic views, with a strong response from a younger audience.

      • A glimpse of the future, in CGI
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