Each case shows the challenge, the choice we made, the idea and which agency led. Filter by agency or sector to see where each one leads and where it joins.
BulgariLuxury & beauty
01The challenge
Mark 75 years of Serpenti with one celebration across Tokyo, Dubai, Korea and Milan, and bring people to the exhibitions in each city.
The idea
The Serpenti necklace, brought to life in CGI, wrapping itself around the landmarks of each city.
01 The challenge
Mark 75 years of Serpenti with one celebration across Tokyo, Dubai, Korea and Milan, and bring people to the exhibitions in each city.
02 The insight
Serpenti is more than a piece of jewellery. It is a symbol of transformation, and it could live in each city, not just in a showcase.
03 The idea
The Serpenti necklace, brought to life in CGI, wrapping itself around the landmarks of each city.
04 The work
YAZ Production led the CGI films, one sequence for each city. YAZ Social shaped the content series and how it rolled out.
05 The outcome
The films were featured on Visit Dubai's Instagram, gained recognition locally and internationally, and helped drive footfall to the exhibitions.
Arab Strategy ForumGovernment
02The challenge
The Executive Office of H.H. Sheikh Mohammed bin Rashid Al Maktoum wanted the Arab Strategy Forum to become the go-to social page for geopolitics and economics.
The idea
Content that starts discussion, not just reports it.
01 The challenge
The Executive Office of H.H. Sheikh Mohammed bin Rashid Al Maktoum wanted the Arab Strategy Forum to become the go-to social page for geopolitics and economics.
02 The insight
The audience ranged from entrepreneurs to economists and decision-makers. It needed a tone that was professional but easy to join.
03 The idea
Content that starts discussion, not just reports it.
04 The work
YAZ Social led the content strategy and ran the pages across platforms.
05 The outcome
Engagement up 190%, followers up 30% and reach up 64% across all platforms.
Art DubaiCulture & events2022
03The challenge
Drive app downloads, ticket sales and website traffic for the region's leading art fair, in a very tight timeframe.
The idea
One campaign running across all three phases, on social and search at the same time.
01 The challenge
Drive app downloads, ticket sales and website traffic for the region's leading art fair, in a very tight timeframe.
02 The insight
A fair has three moments: before, during and after. Each needs its own reason to act.
03 The idea
One campaign running across all three phases, on social and search at the same time.
04 The work
YAZ Social led the social campaigns. YAZ Technology optimised Google presence and keyword rankings and set up website partnerships.
05 The outcome
48M+ impressions, 12x website traffic and 22,000 app downloads.
Majra, National CSR FundGovernment2025
04The challenge
Impact Summit 2025 brought together voices on CSR, social impact and economic impact in the UAE. It had to be visible beyond the room.
The idea
Position the summit as the UAE's leading platform for impact dialogue.
01 The challenge
Impact Summit 2025 brought together voices on CSR, social impact and economic impact in the UAE. It had to be visible beyond the room.
02 The insight
A summit is judged by the conversation it starts after it ends.
03 The idea
Position the summit as the UAE's leading platform for impact dialogue.
04 The work
YAZ Communications led the press releases, speechwriting, press coordination and reporting. YAZ Production covered the summit on video and podcast; YAZ Social covered it live.
05 The outcome
71 media placements across 21 outlets, including TV and two international platforms, from 3 press releases. AED 430,000 in earned media value.
Fenty BeautyLuxury & beauty
05The challenge
Create social videos for the Middle East launch of the HELLA THICC mascara, tied to in-store activations across 12 Sephora locations and a PR event.
The idea
A teaser that holds back, then a reveal that sends people to the stores.
01 The challenge
Create social videos for the Middle East launch of the HELLA THICC mascara, tied to in-store activations across 12 Sephora locations and a PR event.
02 The insight
The launch had to feel made for this market, not adapted for it. The original plan to film in Saudi Arabia had to change, fast.
03 The idea
A teaser that holds back, then a reveal that sends people to the stores.
04 The work
YAZ Production led the local plan, the shoot and the teaser and launch videos. YAZ Social adapted them for the channels.
05 The outcome
The launch built buzz and brand awareness, and the local approach drove stronger engagement in the region.
IFA BerlinCulture & events2023
06The challenge
Build excitement among attendees, exhibitors and sponsors for the world's largest consumer electronics show, and stand out in a crowded field.
The idea
A non-traditional campaign of CGI animations, launched on IFA's own social pages.
01 The challenge
Build excitement among attendees, exhibitors and sponsors for the world's largest consumer electronics show, and stand out in a crowded field.
02 The insight
A technology show should look like the future it is selling.
03 The idea
A non-traditional campaign of CGI animations, launched on IFA's own social pages.
04 The work
YAZ Production led the CGI animation. YAZ Social planned the launch on IFA's channels for organic reach.
05 The outcome
Over 200,000 organic views, with a strong response from a younger audience.
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